Ofcom Online Nation Report 2021

Ofcom Online Nation Report 2021

Ofcom’s Online Nation 2021 report provides a snapshot of 2020.

Key points:

  • 94% of UK households had internet access in March 2021 with 6% of homes (around one and a half million) without access.
  • UK adults spent more than 3.5 hours online each day in 2020 and spent nearly £2.45 billion on mobile apps across the year.
  • Fixed broadband is by far the most common method for connecting to the internet at home at 92%, mobile data at 49% and mobile broadband at 16%.
  • The smartphone is the most-used device for accessing the internet for all age groups apart from those aged 65+ who access via computer mostly. One in ten adults said they use only a smartphone to go online.
  • Teenagers are spending more money online than offline.
  • 59% of UK children use social media by the time they are 11 and 95% by the age of 15.
  • The UK’s online shopping bill increased by almost 50% to nearly £113 billion.
  • In total, online entertainment and audio-visual media generated £5.6 billion in UK revenue.

The full report can be found here.

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