Audience protection standards on Video-on-Demand ServicesGulistan Ladha
VoD services, except for BBC iPlayer, are not subject to Ofcom’s Broadcasting Code, which includes enhanced protections to audiences from harmful and offensive material. VoD services apply a range of audience protection tools, including password-protected accounts, pin codes, content warnings and age verification. However, approaches are not consistent across services and can lack familiar, trustworthy signposting and guidance, which may cause concern and confusion. The government is minded to better align the rules between VoD services that provide a TV-like experience and ‘traditional’ linear TV, ensuring UK audiences receive a similar level of protection.