Broadband Advertising

BSG Paper ‘COVID & accelerated digitalisation: the implications for broadband’

The UK is undergoing a fundamental re-evaluation of the value that telecoms bring to the UK economy. The pandemic has consolidated the pivotal role that digital connectivity plays in underpinning the economy and wider society. Broadband and mobile connectivity have been the backbone of the accelerated drive to digital adoption, as the paper by Robert Kenny of Communications Chambers sets out. (more…)

Broadband Speeds and Technology in the Advertising Spotlight – and views from France

In the autumn 2016, the Advertising Standards Authority (ASA), the advertising watchdog, started investigating potentially misleading advertising practices amongst internet service providers. In November 2016, the ASA stated the use of descriptions of broadband speeds such as “up to” in broadband commercials could be considered confusing to some consumers. In the spring of 2017, the ASA explored the use of the terms “fibre??? in broadband advertisements. (more…)