Broadband Advertising

Broadband Speeds and Technology in the Advertising Spotlight – and views from France

In the autumn 2016, the Advertising Standards Authority (ASA), the advertising watchdog, started investigating potentially misleading advertising practices amongst internet service providers. In November 2016, the ASA stated the use of descriptions of broadband speeds such as “up to” in broadband commercials could be considered confusing to some consumers. In the spring of 2017, the ASA explored the use of the terms “fibre” in broadband advertisements. (more…)