Consultants Sandvine published a report last month observing an emerging pattern that many suspect will become the norm in consumer traffic habits. That is that the use of BitTorrent – the practice of peer-to-peer file sharing, and the protocol often associated with the illegal download of copyrighted material – is waning. In the words of the authors, “We believe as more over-the-top Real-Time Entertainment (RTE) sources are made available to subscribers in the future, the rate of decline in share will begin to accelerate.”
As the report highlights, Netflix’s market leadership in RTE continues to dominate the American market, accounting for almost a third of peak downstream traffic on fixed networks, with share on mobile doubling in the last year. Elsewhere, YouTube is still the largest single source of RTE traffic on both fixed and mobile – yes, YouTube is still the leading source of Internet traffic in the entire world.
The report considers global trends, but I have picked out a number of highlights relevant for the European market: