Today the Broadband Stakeholder Group (BSG) published a report outlining a new way for measuring and forecasting demand for bandwidth in UK homes. The group called for greater policy attention to be given to how demand relates to infrastructure provision.
Pamela Learmonth, CEO of the BSG said, “Despite global interest in whether broadband infrastructure is currently meeting demand and will continue to do so, there is a lack of evidence and methodology available to inform this critical question. This was our key motivation for commissioning new research in this area and this study presents a technology-neutral approach to forecasting demand, rooted in the applications consumers want to access.???
The model for forecasting bandwidth demand, used in the BSG’s report, combines the usage profiles of various applications with the usage of profiles of individuals. These individual profiles are then combined into various household profiles. 156 household profiles are modelled in the report, based on demographics, intensity of use and TV type. The household profiles have also been combined to create a picture of national demand. (more…)