Convergence

Bundles – Consumers are struggling to find the one that fits their needs

According to a recent survey by consultancy firm Ernst & Young, the fast evolution of the bundle market combined with significant changes in the broadband infrastructure has translated into a vast array of service offerings. This is a sign that innovation and competition in the market are alive and well, however the complexity of the bundles leave in some cases consumers confused. The report suggests that to turn dissatisfied (and willing to switch) customers into loyal customers, service providers should be doing more to tailor their bundle packages to meet the needs of the diverse range of consumers (from “digital devotees” and “loyal bundlers” to “serious about sports” and “functional users”).

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Lords publish report on Media Convergence and ‘the elephant in the room’

The Lords Select Committee on Communications has published its report on Media Convergence yesterday, after months of evidence sessions with some of the big hitters from the media world (including our very our Chair Richard Hooper). The report is available here with accompanying information here.

The Chair of the Committee, Lord Inglewood, commented on the report that “The elephant in the room has been the impact of technological change – the Internet. Sitting over most of the media we consume is a complicated framework of rules and regulations. These are supposed to make sure the content the UK public engages with meets their expectations. However, the simple days have gone.”

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