Bundles – Consumers are struggling to find the one that fits their needs
According to a recent survey by consultancy firm Ernst & Young, the fast evolution of the bundle market combined with significant changes in the broadband infrastructure has translated into a vast array of service offerings. This is a sign that innovation and competition in the market are alive and well, however the complexity of the bundles leave in some cases consumers confused. The report suggests that to turn dissatisfied (and willing to switch) customers into loyal customers, service providers should be doing more to tailor their bundle packages to meet the needs of the diverse range of consumers (from “digital devotees” and “loyal bundlers” to “serious about sports” and “functional users”).