Switching

Comparison website finds that 77% of UK businesses are satisfied with broadband but downtime remains a problem

The Broadband Genie annual business broadband report published today found that 1.5 million businesses in the UK (23% of all businesses) encounter broadband issues at least once a week, costing them on average £904 for every hour broadband is down. The broadband comparison website surveyed 500 firms from across the UK and also found that nearly half of businesses have no dedicated staff responsible for resolving issues with a broadband connection despite expenses costing between £1000 and £5000 per hour for 16% of businesses.

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Bundles – Consumers are struggling to find the one that fits their needs

According to a recent survey by consultancy firm Ernst & Young, the fast evolution of the bundle market combined with significant changes in the broadband infrastructure has translated into a vast array of service offerings. This is a sign that innovation and competition in the market are alive and well, however the complexity of the bundles leave in some cases consumers confused. The report suggests that to turn dissatisfied (and willing to switch) customers into loyal customers, service providers should be doing more to tailor their bundle packages to meet the needs of the diverse range of consumers (from “digital devotees” and “loyal bundlers” to “serious about sports” and “functional users”).

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