Commission adopts strategy for "Creative Content Online"

In 2008, the Commission adopted a policy paper on creative content online - building on a 2006 consultation process and launching further measures to support the cross-border delivery of online content.

It proposes 2 main measures:

a new public consultation to prepare a recommendation on creative content online.
a new stakeholder discussion group - the "Content online platform" – which will look at forthcoming challenges.

and identifies 4 main areas requiring EU action:

Documents on Creative content online:

EU policy paper

Staff Working Paper

consultation - stakeholder contributions

Press Release

availability of creative content – if online content services are to develop, more good content is needed, actively licensed and accurately priced for use via the new platforms.
multi-territory licensing of creative content - the lack of multi-country copyright licences makes it difficult for online content to fully benefit from potential access to the entire EU market.
digital rights management systems (DRMs) – these technologies, often used to restrict access to high-value content (e.g. sports and movies), need to be made more interoperable, i.e. designed to work with all types of hard- and software.
piracy / unauthorized file-sharing - cooperation is needed between service providers, producers and consumers, to:

- ensure an adequate online supply of easily available and attractive content

- adequately protect copyrighted works

- raise awareness that copyright secures a legitimate reward for producers.