The BSG has submitted its response to the DCMS consultation on the implementation of the AVMS Directive.

Broadly, the BSG makes three key points:

• clarification is required to ensure that the scope of services covered by the Directive is appropriate, and not too broad
• existing co- and self-regulatory schemes need to be examined, and industry encouraged to take a leading role in developing any additional co- or self-regulatory schemes
• the government should revise its view on product placement and consider introducing some of the permitted derogations.

Download the full response

AVMS Directive issue page