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BSG Promotion Working Group |
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| Active from May - December 2002 |
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Terms of Reference |
| The focus of the 'Broadband Promotion' Working Group is to work collaboratively with government on the delivery of Recommendation 8 of the BSG November 2001 Report - raising awareness and promoting the benefits of Broadband. |
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| The Working group will: |
- Develop, agree and implement an action plan for collaborative promotion and awareness raising for consumers and SMEs;
- Provide advice and industry support in the development of the Government's web-based guide to broadband availability, and Oftel's information to consumers;
- Agree a range of support measures and joint action plans with UK Online for Business.
In the development and implementation of plans in these three areas the Working Group will consider:
- Ways in which to illustrate and promote the benefits of broadband;
- How to change the tone of public debate on broadband from negative to positive;
- The development of case studies and networking events;
- Promotion to SMEs and consumers as well as to key public sector departments, people and organisations.
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| Issues to address: |
- Articulation of key messages
- Identification of speaking opportunities
- Development of user case studies
- Development of a broadband service primer (issues include coverage maps, quality of service measurement/standards etc)
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